This week’s fashion challenge theme on Stylmee is "California Girls Are Undeniable" so it was only fitting that we reached out to two of our favorite Cali girls Jennifer Margolin & Macala Wright to help us select the looks that best represent California style and taste.
Here is a bit more about our two fashion celebs…
Based in San Francisco, Jennifer Margolin is a creative consultant that specializes trend forecasting, luxury brand merchandising. Margolin has served as a creative director for WWDMAGIC, FNPLATFORM and Teen Vogue, French Connection, Levi’s and professional women’s organizations. At FMM, Margolin serves as digital partnerships and events director. She also writes about luxury retail, luxury branding and of course, San Francisco. You can follow Jennifer on Twitter at@RedSoleDiary or her blog.
Macala Wright is the founder of FashionablyMarketing.Me. When she’s not busy as one of the web’s leading social media personalities, she is a business and consumer marketing consultant for fashion, entertainment and technology companies. Macala has been quoted or had her work cited in ADWEEK, Women’s Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright also writes a retail business + technology column for Mashable. You can follow her on Twitter @Macala.
Thanks to both for their participation in this weeks fashion challenge!
This week’s fashion challenge theme on Stylmee is… California Girls Are Undeniable!
Thanks to Macala Wright @macala, and Jennifer Margolin @RedSoleDiary for making the Secret Style selections!
$100 in Shopping on Stylmee to this weeks winner! Good Luck to our fashionable members!
Really great feature on our web launch yesterday from one of the best tech blogs anywhere; BetaKit.
Big thank you to Erin Bury for her feature on Stylmee. We love the support we’ve gotten from Sprouter & BetaKit!
Stylmee, The First 3D Fashion Social Shopping Game Is Now Available on the Web!
Stylmee is the fun & unique new way to shop the world’s leading designer brands while challenging your “fashion-ability”!
What they’re saying:
Stylmee is one of the Top 10 tech companies changing retail for 2012. - Mashable
Stylmee is one of the Top 10 fashion startups to watch for 2012 - Fashionista.com
Stylmee is one of the Top 13 startups changing social commerce through discovery & curation. - FMM
Stylmee is a top startup to watch in 2012. - The Financial Post
Stylmee is part of the rapid ascension of social shopping sites. - PCMag.com
Toronto - Fresh Concepts Labs is proud to announce their Stylmee App will now be available on the web starting Friday, April 27th!
The app creates an exciting social fashion and design community which provides members the ability to shop their favorite designer fashion brands within a virtual 3D city where unique, stylish boutiques are never closed. Stylmee combines all of the joys of shopping with the challenge of a social game.
The “Stylmee Community,” created within the app, is aimed at changing the way people shop and engage with their favorite fashion brands, bloggers and friends. As part of the fashion social game, you open, design and run your very own virtual fashion boutique, and take part in weekly “themed” fashion challenges, testing your ability to style & curate your boutique with designer branded products while competing with your friends and other Stylmee community members on your knowledge and tastes in fashion and decor.
- Escape while shopping the world’s leading designer brands in a virtual 3D environment;
- Name, design and decorate your very own fashion boutique and build your fashion image;
- Using your fashion skills & tastes; discover, curate, manage and share your collections based on weekly fashion challenges;
- Seek out the 10 Secret Styles as selected by fashion celebrities & the fashion community;
- Earn Stylcash & promotional offers based on the success of your product selections;
- Visit your friends, your favorite bloggers and fashion brand’s virtual boutiques within the Stylmee community and City.
- Earn rewards on REAL merchandise based on your success in the social game; the higher the level, the better access to exclusive offers!
For launch, Stylmee will be providing a weekly top prize of a $100 shopping spree on the app to the Stylista of the week!
As part of Stylmee, our members are required to curate their own boutiques with their favorite styles from the world’s leading designer brands available on the app; the same way you would if you had your own fashion boutique business and were selecting the precise inventory to carry for YOUR customers.
Well, we’ve compiled the best of the best for our first month and here they are… Our Top 5 Styles from December!
#5 - Temperley of London Animal Pointelle Dress
We had a fantastic first week! Thank you to everyone who downloaded and are shopping and playing along with us on Stylmee!
An exciting social fashion & design community for iPad that provides its members the ability to shop their favorite designer fashion brands from anywhere within a virtual 3D fashion city; where every boutique is its own fashion experience and is never closed.
Stylmee combines the joys of shopping for fashion, expression of design, and the excitement and challenge of a fashion social game; where interactive meets the physical world by incorporating real designer products.
Stylmee took inspiration from many of the brands & bloggers, but most of all from everyone who loves fashion and has uttered these famous words…“I wish I had my very own fashion boutique…”
“The Stylmee Community” is here to change the way people shop and engage with their favorite fashion brands, bloggers and friends. It’s a place where everyone in the fashion & design community could call home, and bring fun and entertainment to the social commerce shopping experience. A community of sharing, playing & shopping.
As part of the fashion social game, you will open, design and run your very own virtual fashion boutique, filling it with real designer branded products of your choice while competing with your friends and other Stylmee community members by challenging your knowledge & tastes in fashion and decor.
- Escape while shopping the world’s leading designer brands through an interactive 3D application on iPad.
- Name, design and decorate your very own fashion boutique and build your fashion empire from within the Stylmee community.
- Curate, manage and share your very own collections based on your fashion taste and style.
- Earn Stylcash & promotional offers based on the success of your product selections from the Stylmee community.
- Curate, view and share your favorite fashion products, websites and blogs.
- Visit your friends, your favorite bloggers and fashion brand’s virtual boutiques within the Stylmee community and city.