What an honor to be mentioned by the “bible” of the fashion industry; Womens Wear Daily!
The WWD article written by Rachel Strugatz; featuring our great friend Macala Wright; @macala, really points out that the fashion industry is starting to become much more open minded to find new ways to engage their customers and aspirational customers.
We believe it really boils down to the fact that consumers are starving for entertainment. As more and more options are made available to fashion consumers of where and how to buy, there still lacks a sense of entertainment. After all, we believe shopping is really a form of entertainment. So its a natural fit when you create an environment for shoppers to have fun while shopping by playing and testing their “fashion-ability”. It’s a fantastic way to engage with the fashion consumer.
That’s why we believe the future of fashion ecommerce really does include Stylmee. Let us know what you think.